Digital Disruption

Digital disruption occurs when new technology, business models, or innovative solutions rapidly change existing activities or processes. It occurs all the time as new technologies are developed and discovered. An important aspect of it is how fast enterprises and leaders respond to it - not to lose competitive advantage, but to gain new value propositions.

It is important to adopt disruptive digital technologies as early as possible to avoid being left behind. For example, the latest such technology is generative AI. It enables us to make sense of data like never before. As a result, it has changed many industries, processes, and expectations. Organizations that are already adopting this new technology are seeing early adoption benefits, such as creating higher value products and services faster and at lower costs, enabling them to get ahead of others.